With the advancement of the times, Instagram has also added many new features to allow Instagram users to share their lives in different ways, such as the newest feature, IG reels. However, Instagram announced on its website on 28th that it would stop using IGTV, and that its IGTV App would be removed from Apple’s App Store.
Many people wondered why IGTV must be removed. The official said that the main purpose of removing IGTV is to simplify the operation of Instagram, and do not want the platform to extend too many unnecessary functions or other apps, because a simple-to-operate social media platform and mining more creators are the primary goals of Instagram in the future.
If an Instagram user posts a video longer than a minute, they have to send it to IGTV. Just last October, Instagram combined its short videos with IGTV and released a new feature called Instagram Video, which allows people to watch and upload videos of more than one minute on Instagram. Since then, almost no one has uploaded videos to IGTV, and Instagram Video is the reason Instagram decided to shut down IGTV and remove it from the App Store.
For creators who upload their videos on IGTV, the biggest change is the advertising revenue in IGTV, because IGTV is no longer watched, it reducing the creator’s revenue stream. This also means that Instagram will no longer have advertising videos in the future. It is expected that by the end of the year, Instagram will formulate new creator norms, allowing creators to have new sources of income.
In fact, not only Instagram but YouTube and TikTok are also combining short videos and general videos on the platform, so that creators have new ways to create videos. Moreover, TikTok also announced a few days ago that the length of the film will be extended to 10 minutes, which shows that TikTok is no longer a social platform for short videos.
