Facebook will shut down live streaming from October 1st!
According to the news sent by social media giant Meta, the live streaming feature will be discontinued from October 1, 2022, and users will not be able to hold live shopping events on Facebook. However, users can still use Facebook Live to broadcast live events.
The so-called live-streaming feature is that the live merchant will insert a list of products or labeled products in the live stream, and users can directly shop through the list.
It is understood that Meta’s move comes as consumers are turning to short-form video, thus shifting the focus to Facebook and Instagram’s Reels, Meta’s short-form video service.
Meta’s update will have an impact on users who like to watch live streams with their products, as well as on merchants.
