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Yahoo plans to cut staff more than 20% of its workforce to reorganize its ad tech division

10/02/2023

Yahoo! Inc. said today that as part of a major reorganisation of its advertising technology division, it plans to cut more than 20% of its staff.

The Central News Agency quoted Reuters as saying that Yahoo said the wave of layoffs will affect nearly 50 percent of its ad-tech employees by the end of this year, including nearly 1,000 employees this week.

Yahoo also said that the layoffs will help the company focus on and invest more in DSP, which is its main advertising business (ad demand-side platform).

Apollo Global Management, a private equity firm, will pay US$50 billion (RM215 billion) to buy Yahoo in 2021.

Many advertisers have cut their marketing budgets recently because inflation is at an all-time high, and there are still worries about a recession.

Many U.S. companies, from Goldman Sachs Group Inc to Alphabet Inc, have fired thousands of workers this year to deal with high inflation and rising interest rates caused by a drop in demand.

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