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Tim Cook: Not afraid of no one to buy, because we cannot leave it alone.

09/02/2023

Costly is never a drawback—it’s a drawback for you! Yes, the cost of the iPhone will keep rising.

Since the iPhone 14’s September 2018 release, five months have passed, and the year 2023 has arrived. The public is now slowly becoming aware of the news of the new iPhone.

Recent reports indicated that Apple would increase the price of the upcoming iPhone 15 Pro to widen the price differential with the Plus version and encourage more people to purchase the Plus version, which would boost sales of this version.

Tim Cook doesn’t appear to be concerned about the price increase, claiming that it is sustainable because people are prepared to spend more money to acquire a better phone despite the fact that the ongoing price increase has received much criticism.

In addition, as was previously reported, Apple will include Ultra versions in the iPhone 15 and iPhone 16 series, which will be placed above the Pro Max. To close the gap, Apple will also increase the configuration of the regular version and the Pro version.

The cost of the iPhone Ultra variant has not yet been established, although the highest-end iPhone 14 Pro Max 1TB model costs RM8299. 

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