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The Japanese climbed Mount Kinabalu in Sabah while wearing a suit and leather shoes in an effort to save the suit store’s failing business!

27/03/2023

When Japanese native Nobutaka Sada posted a picture of himself on his personal Facebook page while sporting a full suit, leather shoes, and a briefcase, a lot of netizens liked it and called it “too strong”! But why is it necessary for this Japanese uncle to hike in a suit?

According to reports, Nobutaka Sada is the owner of “SADA,” a Japanese tailoring business. The market for shirts, suits, and other apparel plummeted as more office workers switched to working from home during the epidemic, which caused a dramatic decline in Sada’s suit performance.

Sada, the president, personally wore his own outfit and climbed the mountain to gain attention in an effort to improve performance. He stated that wearing a suit is actually appropriate for outdoor pursuits like mountaineering, road running, and snowboarding. A suit is an outstanding item of clothing that can include both comfort and durability, he added, in addition to being attractive.

When the article was published, it successfully triggered lively discussions. One after another, netizens voiced their support for Nobutaka Sada, calling him “the best of the best,” “the strongest president in Japan,” etc. Additionally, other netizens stated that they plan to buy his suits. The publicity effect appears to be working well!

 

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