After opening in 2019, the hand-cranked beverage shop BaWangChaJi has become a favorite drink of many young people! However, BaWangChaJi announced on April Fool’s Day (April 1) that “this is the end of it”, which surprised many customers, but it turned out that this was just a publicity trick, and the brand will be renamed from April 2 to “CHAGEE”.
BaWangChaji Milk Tea Shop wrote on the official Facebook and IG on April 1 that “Beautiful things will end” and thanked customers for their support and love since 2019. “We regret to announce that BaWangChaJi has come to an end.” The post caused an uproar among netizens and customers.
As soon as the news came out, many netizens felt uproar and reluctance, but many people speculated that it was just an April Fool’s Day joke, and some netizens reminded that this kind of joke cannot be played: “If you say it a few more times, it will really fall”, “It’s not good to curse yourself”; a small number of netizens think that if it is true, they will be very reluctant.
Unexpectedly, the brand released the newly designed logo on social media in the evening, and announced that the brand name will be changed from “BaWangChaJi” to “CHAGEE” from today (2nd), but the Chinese name “BaWangChaJi” will remain unchanged.
“Now we will use a new image and a new name to better reflect our brand, and BaWang Tea Princess will continue to provide you with the best tea experience.”
It is reported that BaWang Tea Girl will also announce the opening of its first flagship store at Pavilion Kuala Lumpur today (2nd), and invite Dato’ Lee Chong Wei as the spokesperson.
