The Apple Car has not even been launched on the market yet, but the consulting firm Strategic Vision has already released a survey report showing that 26% of consumers are considering buying an Apple Car.
Strategic Vision Consulting Services conducted a survey of 200,000 consumers and included at least 45 car brands in this year’s survey, including the Apple Car for the first time, and found that 26 percent of consumers are already considering buying the Apple Car even though Apple has yet to release the rumored electric car.
If anything, the semiconductor shortage, the risk of recession, and the transition to electric vehicles have kept executives at traditional automakers up at night. Well, now they have a new reason to lose sleep: consumers were eager to buy the Apple Car even before it appeared.
The survey results show that 26% of people said they would “definitely consider” buying an Apple Car, just behind Toyota (38%) and Honda (32%), but higher than Tesla’s 20%. 26% of consumer representatives and 24% gave the Apple Car a “positive impression of quality”. 24% of consumer representatives gave the Apple Car a positive “quality impression” compared to 11% for Tesla. Clearly, this is a strong branding influence, indicating that in addition to phones, computers, watches and TV set-top boxes, there is a huge interest in Apple cars.
Apple reportedly began secretly developing the Apple Car electric car as early as 2014, and it wasn’t until December 2020 that news broke that Apple was advancing self-driving car technology with the goal of launching an electric car as early as 2024, but then came word that Apple planned to launch a fully self-driving electric car around 2025.
