RED is a charity that raises funds for the purpose of eliminating HIV or AIDS in several African countries, and the good deed has gotten the attention of many big companies, not least Apple! As fans know, Apple has a long-standing relationship with RED, selling a variety of PRODUCT RED devices, including the iPhone 4 to the recently released iPhone 13, PRODUCTRED Apple Watch Series 7 and more.
Today, RED shared a video commemorating its 15-year relationship with Apple and reported that it has now raised nearly $270 million (approximately RM1.137 billion) through the sale of PRODUCT RED devices and accessories, providing education, care and treatment to millions of people!
Meanwhile, as the new crown epidemic threatens the progress made so far in the AIDS response, Apple has been engaging its users in the fight against both pandemics at all times through the AppStore, Apple Pay integration and employee engagement, among other ways.
In previous years, proceeds from the purchase of (PRODUCT) RED have been donated to the Global Fund to fight AIDS, but in 2020 and 2021, Apple will transfer 100% of eligible proceeds to the Global Fund’s New Coronas unit to support African health systems threatened by the pandemic!
In addition, Apple’s official website indicates that half of the proceeds from PRODUCT RED sales between now and December 31 of this year will continue to go to the fight against the New Crown epidemic, and the other half will go to the fight against HIV. If you are interested in supporting Apple and RED’s activities, buy PRODUCT RED and support them!
