When e-wallet was first launched, domestic e-wallets have launched cash-back offers to attract people to use the e-wallet, but after people have gotten used to the e-wallet, the e-wallet platform has stopped offering similar offers.
Currently, there are 4 major e-wallet platforms, namely Touch ‘n Go eWallet, Boost, GrabPay and ShopeePay, and the Internet Banking APPs of domestic banks also support the swipe code payment function, so there are also many people who choose to use their banks’ Internet Banking APP to pay.
The epidemic accelerates the development of e-wallets, and according to the Ministry of Finance of Malaysia, the number of e-wallet users increases by 60% between 2021 and 2022. The transaction value of e-wallets already reached RM2 billion in 2021.
Are you already used to using e-wallets? Will you continue to use e-wallets to pay even if the e-wallet platform no longer offers cashback offers?
